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Turaco is a micro-insurtech company changing healthcare financing in emerging markets. We provide simple, affordable health and life insurance to low-income earners, distributing our products through partnerships with leading businesses in Kenya and Uganda. Our mission is to act as a safety net, freeing people from the fear of health-related financial shocks.About the Role
The Senior Marketing Manager will report directly to the Chief Commercial Officer and collaborate closely with Turaco’s Service Center and country teams. As a seasoned marketing strategist, the Senior Marketing Manager will enhance Turaco’s brand presence and spearhead communication and PR strategies, while leading a lean team.
The successful candidate will be a results-oriented, creative thinker who thrives in a dynamic, fast-paced environment. This is an exciting growth opportunity to be at the forefront of an innovative insurance company.
Key Roles & Responsibilities
Strategic direction: Provide the marketing team with deep expertise, especially for a business in the B2B2C (Partnerships) space.
Brand Management: Responsible for Turaco’s Brand positioning and voice, both internally to colleagues and externally to partners, customers, and other stakeholders.
Enhance Turaco’s brand as a key micro-insurance and insurance technology player.
Promote the company’s overarching Partner acquisition, engagement, and retention strategies.
Communication: Drive the marketing team’s communication strategy both online and offline, determining the ideal thought leadership opportunities and digital engagement.
PR & Media: Coordinate the department’s engagement with media houses, agencies, and freelancers and guide the direction of our brand’s visibility.
Creative Direction: Support the marketing team by managing the design and production of assets for product launch campaigns and social media posts.
Reporting: Tracking the effectiveness of marketing activities and reporting findings to the leadership team.
Team Management: Lead the Marketing team. This also includes expanding the team by hiring for additional skills needed.
Internal Communications: Work alongside the People Operations team to drive internal company communications that highlight our impact, team, values, and culture.
Key Qualifications & Your Profile:
You live Turaco’s values – Push boundaries, Work with excellence, and Profound respect for the individual.
10+ years of experience in Marketing (Brand Management, PR, or Communications are also fields of interest for this role).
Bachelor’s degree qualification in Marketing or a related field.
Additional professional qualifications are a significant plus.
Strong knowledge and experience with B2BC (or WhiteLabel) business models.
A background in Insurance or a fast-growing Start-up is also a plus.
Sound interpersonal skills and communication skills.
Ability to work autonomously, take initiative, and get stuff done.
Willingness to work as a colleague with people across geographies and cultures.